Writing Yourself into Sales
July 24th, 2008 | by admin |What a lot of sellers don’t realize is that if you put on a little makeup it may enhance you, if you cake it on it may detract from you, but neither will guarantee you any results. This is a metaphor on how you present yourself to the buyers you are hoping to attract. In today’s online sales people are very concerned about the look and less about what makes them a good seller. No matter the template you wrap yourself in, or how fancy you try to make yourself, you will always miss the biggest selling point of all time…becoming known.
Being known is a hard thing for many sellers to comprehend because it is thought that you list, tell some people about your listings, and wait for that sale. Some advanced sellers will also include some form of marketing. The true sellers that have been seasoned know one very important factor in making a name for your self. Becoming an expert in what you sell will trump almost anything else you can possibly do. No matter how incredible the template for your item, how many you list, or how much you tell people about your location people still want to read information. Look at the success Wikipedia has had. Why so successful? It’s simple, it’s a fountain of knowledge and people can’t enough of it.
What I am suggesting is for you to embrace your product and make yourself the expert in what you do. Sure, as you’re reading this you are saying to yourself you know everything about it. Well if you are thinking those words you should ask yourself if your customers or potential customer hold you in the same regard of an expert. Let’s look how you take my words and apply them through an example. Let’s say you sell shampoo. Now how can you show you are an expert in the field of shampoo products? Write, and when you are done write some more about any shampoo topics you can think about. People want to know shampoo comparisions, ingredients, how to use certain shampoos, information in how shampoo is made, and maybe even how much shampoo is consumed per capita in the U.S. on a bi-weekly basis. Post them on blogs, forums, or anywhere your customers might look for. People will then find you through search as they wonder about something that has to do with shampoo. They will locate your information and look for more information written by you. Then if they need the product they may actually coming to your store and purchase. Once your name is out in the public eye as a source of great information, people will search you out as a permanent source of product.
People feel more comfortable spending money with someone that knows exactly what they are talking about. They also feel more comfortable with a name that can be found attached to some great information. Writing reviews, guides, or just informational posts where Google and traffic can access them will yield surprising amounts of success. The packaging of the product comes in time, but if you haven’t established a name no one will care. There is no auction template or description that will sell your item better than some quality time educating your target buyer. People don’t often buy from nobodies.
This article is geared towards auction sellers or those that run their own website. The point of it all is to empower you to create a niche that is truly yours. Information will trump any competitor’s attempt to out sell you. I have proven this theory in my own niche and have risen to a position where I am highly regarded by my buyers and even my competitors using this rule of thumb. If you are serious about running your business in the most professional way possible then starting writing great content and show the world you are an expert in what you sell. In time you will become not only a better writer, but a much busier seller.
You must be logged in to post a comment.